The AW24/25 Emporio Armani campaign has been revealed, inspired by the winter ocean.

Discussing the new campaign, the house said “Exploring the theme of the sea in winter, [it is] dense with symbolic and adventurous implications. It is a sea seen from the shore: a horizon of possibilities, an opening towards the unknown.”
Shot by Karim Sadli, the images feature models Puck Schrover, Amrit Ame, Yoonmi Sun, Felix Cheong-Macleod, Limamu Mbaye and Max Gottschalk, each portrayed individually, proud and elegant, as melancholic and dreamy travellers.
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