FENDI Casa has unveiled its highly anticipated flagship store in Riyadh, Saudi Arabia, marking a milestone in the house’s journey.
The opulent boutique, situated on Riyadh’s esteemed Tahliya Street, reflects the heritage and avant-garde sophistication that FENDI Casa has long stood for. This inaugural presence in Saudi Arabia also underscores FENDI Casa’s commitment to meeting the burgeoning demand for luxury interiors in the region, setting new standards in the market with furniture and accessories envisioned by world-renowned designers under the creative direction of Silvia Venturini Fendi.
Opening in partnership with Dar Al Arkan Interiors, the Kingdom’s premier luxury branded furniture company, the 350-square-meter boutique is an invitation for connoisseurs to experience the elegance of Italian craftsmanship in every piece. From exquisitely crafted furniture to meticulously designed accessories, the collection embodies FENDI’s dedication to luxury, artistry, and innovation. The showroom is anticipated to redefine the concept of elevated home decor, introducing a seamless fusion of timeless design with modern refinement for Saudi Arabia’s discerning clientele.
Alberto Da Passano, CEO of FENDI Casa, shared his thoughts on this pivotal moment, stating, “Saudi Arabia is a key market for FENDI Casa, and Riyadh, with its dynamic growth and evolving luxury landscape, represents a strategic opening for us. By establishing our flagship boutique in this vibrant city, we will be able to connect directly with a sophisticated clientele that values the FENDI brand while further expanding our presence in a market with significant potential for future growth.”
The store’s aesthetic, crafted by FENDI Casa’s team in collaboration with FENDI’s headquarters architecture department, ensures every corner embodies the brand’s luxurious DNA. Not only does the Riyadh boutique offer an exclusive range of FENDI Casa furnishings, but it also reflects a finely tuned curation that resonates with Saudi Arabia’s sophisticated tastes.
