Italian luxury house ZEGNA unveiled VILLA ZEGNA at the Dubai Opera this week, transforming the venue into an exclusive, week-long private club centred on vision, cultural exchange, and craftsmanship.
Accessible by invitation only, the experience offers a rare blend of immersive storytelling and heritage in a setting designed to reflect ZEGNA’s values.
VILLA ZEGNA is not a typical fashion installation. It is conceived as a nomadic cultural initiative, bringing ZEGNA’s legacy to life through nature, design, and human connection. Following previous editions in cities like Shanghai and New York, the Dubai edition explores the Founder’s vision through the lens of the desert.
Guests begin their journey with a symbolic welcome from the Park Rangers of Oasi Zegna, introducing a narrative that connects the Italian Alps to the heart of Dubai. The space features immersive soundscapes echoing Birds’ Valley, a Trees Gallery filled with centennial trunks, and a video installation that traces the transformative vision of Ermenegildo Zegna.
Central to the experience is a reimagined oasis garden where the ZEGNA Summer 2026 Fashion Show was presented. At its core stands a grove of Ghaf trees, the national tree of the UAE, which will be replanted after the event as a gesture of lasting connection. Within this garden, intimate talks and cultural salons are held, surrounded by the tranquillity of sand and light. A ZEGNA Café offers views of the symbolic windows of the Founder’s home.
Visitors then pass through a reconstruction of Ermenegildo Zegna’s office, complete with sketches, technical drawings, and personal items. This leads to the Fragrance Room, featuring Il Conte, a scent created by perfumer Fabrice Pellegrin exclusively for VILLA ZEGNA. The journey continues through the Founder’s wardrobe, culminating in a private viewing area for exclusive garments and a selection from the Summer 2026 collection.
Villa ZEGNA reaffirms ZEGNA’s commitment to thoughtful design, environmental awareness, and meaningful cultural engagement. It is not a permanent location, but a temporary yet deeply considered celebration of vision and legacy.
