Giorgio Armani Celebrates 50th Anniversary With New Digital Platform And Milan Shows

Emma Hodgson   |   24-07-2025

Giorgio Armani is celebrating its 50th anniversary today, tap below to find out how the house is marking the occasion. 

Italian luxury maison Giorgio Armani is celebrating its 50th anniversary today, with the house originally founded on the 24th of July 1975.

Central to the celebrations is the launch of Armani/Archivio, a new digital platform designed to preserve and showcase the fashion house’s legacy. The new platform is set to go live next month on the 30th of August as part of the Venice Film Festival. According to the house, it is an interactive and content-rich catalogue of the Giorgio Armani collections, and is intended to bridge the brand’s history with its future, offering a digital archive accessible to the public. A physical location for Armani/Archivio is also planned to open just outside Milan in the near future.

The milestone celebrations will also continue throughout Milan Fashion Week. On Wednesday, the 24th of  September, Giorgio Armani will open a specially curated showcase to the public at the Pinacoteca di Brera. For the first time, the museum halls will host an exhibition dedicated to fashion: 150 archival Giorgio Armani looks will trace the brand’s evolution over five decades, in an unprecedented dialogue between the Armani aesthetic and the gallery’s masterpieces. 

The house will then conclude Milan Fashion Week on the evening of Sunday, the 28th of September, with a show in the historic Courtyard of Honour within Palazzo Brera, featuring the Giorgio Armani Spring/Summer 2026 Women’s Collection alongside select menswear looks from the collection presented in June.

 

armani.com