Tom Ford has released its Winter 2025 campaign, marking the debut collection under the creative direction of Haider Ackermann.
In the notes which accompanied its release, Ackermann describes the campaign as continuing the cinematic approach associated with the brand’s founder, while the new visuals in the campaign develop the narrative introduced in Ackermann’s debut show, with motifs such as steamy mirrors and the concept of privacy.
The creative director described the characters in the campaign as portraying “a dignity in their demeanour that is poignant and suspended”.
The campaign’s models appear in mirrored surroundings, creating multiple reflections and refractions that amplify what Ackermann referred to as their “noble personalities”. The clothing highlights the season’s key palette, featuring bright pastels, vivid hues, greys and full blacks. According to the designer, these pieces are crafted with precise and sensual lines.
The campaign’s models appear in mirrored surroundings, creating multiple reflections and refractions that amplify what Ackermann referred to as their “noble personalities”. The clothing highlights the season’s key palette, featuring bright pastels, vivid hues, greys and full blacks. According to the designer, these pieces are crafted with precise and sensual lines.
With its combination of vivid colour, reflective surfaces and a focus on mood, the Winter 2025 campaign arguably sets the tone for Ackermann’s vision at Tom Ford. It blends continuity with change, paying tribute to the house’s founder while signalling the direction of its new era.
