Zimmermann has opened its first boutique in Kuwait, marking the Australian fashion Maison’s entry into the country. The store is located in The Avenues Mall, one of Kuwait’s leading luxury retail destinations.
Nicky Zimmermann, Creative Director and Co-Founder, said: “It’s exciting to open in Kuwait City, where vibrant culture and cosmopolitan energy intersect. The Avenues Mall is a destination in its own right, so it’s amazing to be part of it and share our brand world with clients.”
The boutique has been designed by Studio McQualter, Zimmermann’s long-term collaborators. The exterior features the maison’s distinctive rendered façade, framed with custom fluted ceramic tiles and aged copper detailing. Three separate storefront windows display ready-to-wear looks and accessories, alongside curated art pieces.
Inside, the space unfolds beneath barrel-vaulted ceilings, creating a series of distinct rooms. The first area is anchored by a vintage console designed by Alain Delon, complemented by wardrobes showcasing clothing and accessories. The second space incorporates niches for displaying seasonal designs, enhanced by artworks from André Masson and Australian artist Jordy Van Den Nieuwendijk.
A lounge area is marked by a bold green-and-blue striped rug and a reupholstered 1970s sofa, facing full-height timber footwear displays. The fitting rooms have been designed with privacy in mind, featuring fabric-lined walls, seating, and side tables. Soft accessories and belts are presented on a mid-20th century vintage oriental screen.
The boutique opened with Zimmermann’s Fall RTW 25 collection. It is situated on the ground floor of The Avenues Mall in the Prestige Precinct, which houses several of the world’s most established luxury brands.
The Kuwait opening continues Zimmermann’s international retail expansion and reflects growing demand for its ready-to-wear collections in the Middle East.
