Maison Christian Louboutin has appointed Jaden Smith as its first Men’s Creative Director, a role that marks a significant step in the expansion of the brand’s men’s universe.
In his position at the house, Smith will oversee four annual collections across shoes, leather goods and accessories.
Christian Louboutin and Smith first met in 2019, beginning a dialogue that evolved into an ongoing creative exchange. Louboutin cited Smith’s inventive spirit, respect for the Maison, and commitment to a more conscious future as qualities that inspired the collaboration.
“When I first met Jaden, I saw in him a natural fit for the Maison. His world is rich and multidimensional, his style and cultural sensibility are inspiring, and his curiosity and openness are remarkable. I felt that with his creative direction, our men’s collection would evolve in an exciting and dynamic way. He feels like the perfect addition to our creative team, and I am truly looking forward to having fun working with him on our men’s collections,” said Christian Louboutin.
Smith, who has experience with his own fashion label and nearly a decade of shoe collaborations, brings a multidisciplinary background that includes music, performance and activism.
“Merging my vision with Christian’s comes quite naturally because we see the world in a very similar way. There’s a shared respect for creative freedom, and I think that’s why it works. I want to continue the story, honouring the past while shaping the future through my own perspective. It isn’t just a title – it’s a creative home. Christian has given me a place to explore, to learn, and to create freely. His legacy is built on hard work and joy, and I want to carry that forward,” Smith said.
Alexis Mourot, Chief Executive Officer of Christian Louboutin, added: “We launched our Men’s line more than 15 years ago in a very genuine way, as we always do. Today, it represents 24% of our business, and we believe there is still tremendous potential. This is the perfect time to strengthen our creative team by welcoming Jaden alongside Christian. We share the same values and the Maison’s DNA.”
Smith’s avant-première capsule will launch in January 2026 in select boutiques worldwide and online, ahead of his debut collection at Men’s Fall/Winter 2026 Paris Fashion Week, with pieces available in stores in May 2026.
