Tod’s has launched the Red Dot, a new urban sneaker designed to redefine the codes of contemporary luxury by combining Italian craftsmanship with advanced technological research.
The sneaker features soft leather, a flexible structure, elastic lacing, and an extra-light sole. These design choices ensure comfort and ease of movement, while maintaining the refined standards associated with the Italian brand. The signature element is the Red Dot itself, which provides both a visual marker and a symbolic connection to Tod’s heritage.
According to the house, Red Dot encapsulates its philosophy of “Artisanal Intelligence,” a term that denotes the balance between traditional manual craftsmanship and contemporary innovation. By integrating generational know-how with new technical treatments, Tod’s aims to create footwear that is both beautiful and durable.
The introduction of the Red Dot marks the beginning of what the brand describes as a new code. This emblem recalls the distinctive detailing of the Gommino, Tod’s iconic driving shoe, and is intended to serve as a signifier for a community that values timeless quality and Italian artisanal expertise. At the same time, the Red Dot signals a forward-looking approach, one in which tradition and innovation are inseparably linked.
With Red Dot, Tod’s continues to strengthen its position in the luxury footwear market, reaffirming its reputation for quality and innovation. The model is available now in Tod’s boutiques worldwide and through the brand’s online store.
