Dubai Mall has welcomed a dazzling new addition to its luxury landscape as Maison Schiaparelli unveils a striking three-month pop-up on Fashion Avenue. The space is an immersive homage to the Maison’s Parisian soul, transporting visitors into the surreal, golden universe of Schiaparelli.
Echoing the spirit of its legendary home at 21 Place Vendôme, the pop-up appears as a sculptural jewel box clad in luminous gold. The façade, reminiscent of hammered brass, shimmers beneath the lights, while subtle reliefs reinterpret the house’s iconic symbols as contemporary emblems of surreal luxury. Inside, the poetic dialogue between gold and black lacquer mirrors the intimate atmosphere of Schiaparelli’s historic salons, originally designed by Jean-Michel Franck for Elsa Schiaparelli.
The curated selection on display includes ready-to-wear, leather goods, and bijoux from the Fall-Winter 2025 collection, alongside the Maison’s celebrated Iconics. Visitors will discover dreamlike evening and cocktail dresses, trompe-l’œil knits, sculpted denim, and sharply tailored jackets that showcase Schiaparelli’s signature blend of craftsmanship and fantasy.
Highlights include the instantly recognisable Secret and Face bags, statement anatomical jewellery, and sculptural tailoring that captures the Maison’s distinctive duality: refined French rigour infused with unapologetic extravagance. Each piece reflects the house’s enduring fascination with the body, illusion, and artistic expression.
For the duration of its stay, the Schiaparelli pop-up becomes a destination in its own right. A place of discovery where art and fashion intertwine, inviting Dubai’s luxury audience to step inside a world shaped by imagination, craftsmanship, and bold creative vision.
The Schiaparelli pop-up will be open at Dubai Mall, Fashion Avenue, from December 1, 2025, to February 28, 2026.
