Hogan has officially opened its first boutique in Riyadh, marking a major milestone in the brand’s growing presence across the Middle East. The new store, located in the prestigious Kingdom Centre, reflects the Italian label’s continued international expansion and its commitment to bringing refined craftsmanship and contemporary design to a wider global audience.
The boutique’s concept draws inspiration from Milan’s rich architectural heritage, echoing the city’s classical facades and the iconic minimalist aesthetic of Franco Albini’s Milan Metro stations. The space is designed as a distilled, modern “room,” where essential forms and materials come together to create an atmosphere of understated sophistication.
Ceppo di Gré stone, which has long been associated with Milan’s traditional buildings, has been reimagined as sculptural shelving, paired with Marmorino velvet-textured plaster walls and black cement floor tiles. These elements are balanced with warm Iroko wood, Belvedere stone, and glass-brick structures crafted into geometric compositions that serve as freestanding furniture. Light, curved P-shaped rails and handles, inspired by the handrails of Milan’s metro, add an elegant sense of movement.
Developed in collaboration with Al-Jawad Pike, the London- and Dubai-based architectural studio, the boutique showcases Hogan’s core values through a dialogue between heritage and modernity. The result is a refined and immersive retail environment that reflects the brand’s Italian roots while speaking to a contemporary Saudi audience.
