Dior is ushering in a new chapter for its fragrance universe with the arrival of three globally influential figures, Anya Taylor-Joy, Jisoo, and Willow Smith, as the new faces of Dior Addict.
Anya Taylor-Joy
Each woman brings a distinct creative energy to the House, reflecting a modern vision of beauty that is expressive, individual, and confidently unconstrained. Together, they embody a new generation of Dior icons, united not by uniformity, but by contrast—three personalities, three sensibilities, and three interpretations of glow.
The trio fronts the latest Dior Addict fragrances created by Francis Kurkdjian, Dior’s Creative Director of Perfumes. Peachy Glow, Rosy Glow, and Purple Glow are conceived as olfactory expressions of youthful spontaneity, playful, radiant, and emotionally driven. Rather than adhering to a singular fragrance identity, the collection celebrates mood, instinct, and self-expression, inviting wearers to choose scent as a reflection of how they feel rather than who they are expected to be.
Willow Smith
Anya Taylor-Joy brings cinematic magnetism and modern elegance to the campaign, her presence balancing refinement with unpredictability. Jisoo, whose global influence extends far beyond music, channels effortless charisma and cultural impact, resonating with a generation that sees beauty as both personal and powerful. Willow Smith completes the trio with her fearless creativity and soulful individuality, representing a beauty philosophy rooted in authenticity and artistic freedom.
Visually, the campaign bursts with colour and energy, creating a dialogue between fragrance and makeup. The scents are paired with the iconic Dior Addict Lip Glow Oil, designed by Peter Philips, reinforcing Dior’s holistic approach to beauty, where scent, colour, and emotion converge. The result is a vibrant universe where perfume becomes an extension of personality, and glow is both literal and symbolic.
Jisoo
With this launch, Dior Addict moves beyond fragrance as an accessory and positions it as a sensorial statement, one that celebrates youth not as an age, but as a mindset defined by curiosity, confidence, and freedom. Anchored by three women who each redefine modern stardom on their own terms, Dior’s latest chapter feels bold, joyful, and unmistakably of the moment.
