From expressive gemstones to celestial forms, these three regional brands share an appreciation for exceptional materials, considered craftsmanship and jewellery that carries meaning beyond its beauty.
APONINE
APONINE
Rooted in Istanbul’s rich jewellery heritage, APONINE is a fine jewellery house distinguished by its bold use of colour, unexpected gemstone combinations and playful approach to form. The brand was founded by mother-and-daughter duo Yasemin and Nisa, whose shared appreciation for antique jewellery, collectable pieces and remarkable stones developed through years of travelling and collecting together.
Their vision is founded on the belief that jewellery should be deeply individual. Each creation is intended to convey emotion, inspire confidence and bring energy to everyday dressing. Vibrant stones and imaginative silhouettes form a visual language that feels joyful without losing its refinement.
The house’s latest collection, Melt in Love, brings this philosophy into focus through fluid surfaces and melting initials. Inspired by the warmth of summer, the designs combine tactile, molten forms with energetic gemstones, transforming familiar personal symbols into jewellery that appears to shift and move.
LYLA K
LYLA K
Designed between Jordan and the UAE, LYLA K balances architectural structure with celestial symbolism. Founded by Iraqi creative Layla Kubba, the fine jewellery house works exclusively with 18K gold and natural diamonds, creating sculptural pieces recognised for their precise silhouettes and signature star motif.
The star appears throughout the brand’s universe as a symbol of individuality, strength and enduring light. It reflects Kubba’s wider interest in the emotional resonance of jewellery and its ability to preserve memories, express identity and accompany its wearer through different chapters of life.
Kubba’s fascination with adornment began in childhood and gradually developed into a design language shaped by Middle Eastern geometry, architecture and the quiet brilliance of precious stones. Within her collections, sharp lines are softened by radiance and movement, producing pieces that feel assertive yet distinctly feminine.
Craftsmanship is central to the house. Diamond settings, polished gold and carefully calibrated proportions give each design a sense of permanence, while an emphasis on wearability ensures even the strongest forms sit naturally against the body. Conceived as contemporary heirlooms, LYLA K’s creations bring light, structure and emotion into elegant alignment.
Endear by S
Endear by S
Muscat-based Endear by S enters the regional jewellery landscape with a clear and emotive proposition: jewellery should honour the connections, values and inner qualities that make each person memorable.
The Omani fine jewellery brand takes the heart as its central emblem, interpreting it not only as a familiar symbol of love, but as a representation of instinct, purpose and self-expression. Crafted in 18K gold and set with natural diamonds and precious gemstones, its pieces pair timeless materials with fluid curves and clean contemporary lines.
This idea is introduced through the debut collection, Follow Your Heart. Here, the house’s signature motif is reworked across refined silhouettes that convey both softness and movement. The designs are elegant without feeling overly formal, allowing their symbolism to remain present in pieces intended for modern, everyday life.
