Louis Vuitton is marking the first anniversary of La Beauté Louis Vuitton with a special edition of its Vivienne figurine dedicated to Dame Pat McGrath, the Maison’s Creative Cosmetics Director.
The limited-edition Vivienne Beauté Pat McGrath figurine draws on McGrath’s signature beauty codes, with the character reimagined wearing a black-and-gold lacquered headband inspired by the makeup artist’s distinctive accessory. She is also the only Vivienne figurine to feature a mouth, finished in the 854 Rouge Louis shade.
The miniature character holds an LV Rouge lipstick alongside a scaled-down LV Ombres eyeshadow palette in 150 Beige Memento. The details bring together the Vivienne character and elements associated with La Beauté Louis Vuitton, which launched its first cosmetics collection in 2024.
“Vivienne has always had this MAJOR sense of character and play, so I adored imagining her through the world of La Beauté Louis Vuitton,” McGrath said. “I wanted her to feel like a true beauty obsessive, with her LV Rouge lipstick in hand, her LV Ombres and, of course, a divine red lip in ROUGE LOUIS!”
McGrath added that she wanted the figurine to capture the playful side of beauty at a miniature scale, describing Vivienne as “playful, glamorous and completely ready for her next job backstage”. She also called it “a true honour” to have a Vivienne figurine inspired by her.
The Vivienne character has become a recurring motif within Louis Vuitton’s universe, with the figurines reflecting different aspects of the Maison and its creative world. For this edition, the focus shifts specifically to beauty, translating McGrath’s role at La Beauté Louis Vuitton into a collectable object. The Vivienne Beauté Pat McGrath is priced at €2,830.
