More than a decade after opening its first boutique at the Royal Opera House Muscat, British fragrance house ROJA London has returned to its original retail home with a redesigned space and an enhanced fragrance experience.
Located in Opera Galleria Mall, the refreshed boutique introduces the house’s evolved identity to one of Oman’s most prominent cultural destinations, reaffirming its longstanding connection with the Sultanate.
The reopening marks a new chapter for ROJA London in the Middle East, bringing its signature British craftsmanship and fine perfumery to an elevated retail setting. The boutique offers visitors the opportunity to explore the house’s fragrance collections, including its celebrated Elysium Collection and its rare Aoud creations, known for their distinctive compositions.
Central to the updated experience is a more personalised approach to fragrance discovery. In-store Fragrance Specialists guide clients through private consultations, introducing them to the exceptional ingredients and craftsmanship behind some of the house’s most coveted perfumes. The consultations offer an opportunity to explore the nuances of individual compositions and discover fragrances suited to personal preferences.
For clients seeking a more individual expression, the boutique also offers the Bespoke Blend layering menu. The service invites visitors to experiment with fragrance combinations, creating a personalised ROJA London scent through the art of layering.
The refreshed space reflects the house’s continued investment in its Middle Eastern presence, while paying tribute to the location where its retail journey first began. By combining its British perfumery heritage with a tailored in-store experience, ROJA London aims to deepen its relationship with clients across the region.
The Muscat boutique’s position within the Royal Opera House complex also reinforces the relationship between fine fragrance, craftsmanship and cultural surroundings. Its return to Opera Galleria Mall brings the brand’s contemporary retail identity to a destination that has played a significant role in its history.
The boutique is located at the Royal Opera House Muscat, Opera Galleria Mall, Shatti Al Qurum, Muscat, Oman. It is open from Saturday to Thursday, 10am to 10pm, and on Fridays from 4pm to 10pm.
