Jennifer Lawrence has announced the arrival of her new hair care brand mes° (pronounced “mess”), which the actress says she has developed to help “restore the biology of healthy hair” with ease.
Lawrence explains: “Somewhere along the way, beauty stopped fitting into our lives and started asking our lives to fit around it. More products. More steps. More maintenance. Perfection became more of an obligation. We started mes° because we believe beauty should fit into your life, not the other way around.”
The debut line centres on three products designed to combine hair treatment with everyday performance.
Created through a collaboration between Lawrence’s creative vision and the biotechnology company Arcaea, the team have used scientific research, microbiome knowledge and proprietary ingredient technologies to inform its formulations.
Lawrence reached out to Arcaea several years ago, after being impressed by a speech Jasmina Aganovic, the founder of Arcaea Labs. “I came across a TED Talk by Jasmina Aganovic, the founder of Arcaea Labs, explaining how biology is full of possibility and creativity that can transform the beauty industry. I tracked Jasmina down, and the rest is history,” Lawrence explains.
The resulting range comprises the Multitask Repair Mask, Good Roots Volume Mist and Off-Duty Restyling Serum, each targeting a different aspect of hair care.
The Multitask Repair Mask is designed to minimise the loss of lipids and proteins during washing, while addressing breakage and split ends. According to the brand, testing showed a 32% reduction in protein loss during washing, six times less breakage and up to 158% more lipids in the hair’s protective barrier.
Meanwhile, The Good Roots Volume Mist combines styling agents, proprietary ARC-5 Technology and Mediterranean microalgae to lift roots while tackling excess scalp oil. Brand-reported clinical studies found 2.5 times more volume alongside a 75% reduction in scalp oiliness.
Completing the collection, the Off-Duty Restyling Serum combines a styling formula with a lightweight oil phase to refresh previously styled hair, smooth frizz and enhance shine. Mes° reports 86% less frizz and 92% less tangling, alongside heat protection up to 450°F.
The product range is currently available exclusively through the official website with prices ranging from $34-$52.
