Watch Fendi’s new video “Undone” featuring Coeur de Pirate, Béatrice Martin’s stage name, a French-Canadian singer-songwriter, which launches tomorrow on www.fendi.com. The new video highlights the spring/summer 2016 EyeShine sunglasses collection.
The film is a tribute to the sunlight and its wonderful power of attraction. It’s a story of solar myth, where sun is the Divinity, EyeShine sunglasses are a sacred cult object and Coeur de Pirate is an astral priestess. The mesmerising moment of the rising sun is amplified in the mirrored sunglasses, while multiple versions of Coeur de Pirate appear around her in a hypnotic game of reflection. The singer worships the sun and celebrates this unique moment ritually painting her face with gold, as a symbolic homage both to the glorious sunshine and to the glow of the EyeShine sunglasses.
Singer Coeur De Pirate said: “I really love the Fendi EyeShine sunglasses because they are mysterious as shown inside the “Undone” video, a cult object letting one keep anonymity or dazzle in the crowd. The Fendi EyeShine sunglasses have a magical feel.”
