In 2017, Dior Addict Lacquer Stick, a delightfully easy to use lacquer-balm hybrid, transformed our lip make-up habits, until this year when Dior pushed lacquer and lip care even further, creating Dior Addict Lacquer Plump, the first plumping lacquered lip ink.
This plumping lacquered lip ink is a genuine feat from the Dior laboratories. Just like an ink, it colours lips in fusional shades for 8hours, and like a radiant shiny plumper, it provides shaping, smoothing, and plumping effects and achieves new levels of hydration.
Its secret? An oil and water emulsion infused with colour and enriched with natural hibiscus extract for a plumping effect, hyaluronic acid for hydration and an ingredient that provides a fresh sensation. Upon contact with the lips it is activated, revealing the intensity and shine of its lacquered finish. Mere seconds after application, colour and shine appear in a featherweight film.
Seen here through the lens of director Cass Bird, and with Peter Philips’ expert application, Bella Hadid models the Lacquer Plump, and also shares with us her thoughts on this new innovative product, together with her make-up secrets and memories.
What do you love about the new Dior Addict Lacquer Plump, and what makes it special?
I particularly love the plumping effect and strong pigments.
What is your favourite Addict Lacquer Plump colour for an everyday look and a party look?
My favourite shades are Dior Pretty and Lovely D. I love a light pink or a nude lip.
When do you use it?
All the time! I literally feel naked when I don’t have it on.
How did you feel when you first tried the new Dior Addict Lacquer Plump?
I was really excited for this product to come out, as the Lip Maximizer has been one of my favourite products ever. Imagine my excitement when I found out that a lipstick will ally the plump effect to an extra shine finish!
What do you like most about the new Lacquer Plump?
I love the combination of the plump effect and vibrant colour.
How important is lip makeup to you?
I usually wear light colours, but I love a nice shine. My favourites are the nude and light pink shades.
Can you describe shooting the campaign?
The energy on the shoot was so great! I love working with Peter and Cass, and having other girls, whom I love, with me made the whole experience really fun!
What is the best trick for getting voluptuous lips?
I use the Universal Lip Pencil to contour my upper lip and then apply the Lip Maximizer or the new Dior Addict Lacquer Plump.
Can you define beauty in 3 words?
Confidence, intelligent, kind.
How do you take care of your lips?
I love a good lip scrub. I would usually use the Lip Sugar Scrub in the morning and then a good moisturiser. It’s really important to do a good scrub before applying colour.
What are your 3 must-have makeup products in your bag?
My Undercover concealer, my Lip Maximizer and my Dior Nude AirLuminizer.
Name one woman who inspires you?
Mrs. Michelle Obama.
Do you have any specific beauty icons in mind?
Carla Bruni. She is such an iconic beauty!
Can you share with us you first beauty memories?
Probably stealing my mother’s makeup without her even noticing it. It started with face oils and skin products really, and then I went straight for the black eyeliner.
At what age did you start to use makeup?
At 14 but was for sure way less knowledgeable about it than I am now.
Did your mother let you go to school with makeup on?
My mum didn’t allow me to wear makeup until I was 14.
Has your mother given you some beauty secrets?
She always taught us to take care of our skin first and that less was more!
Can you tell us about your beauty routine?
My routine is pretty much the same. I wash my skin and apply a good moisturiser. During the day, I usually put on a little concealer, highlighter, do my brows with the Diorshow Brow Styler, add a little bit of mascara, some Lip Maximizer and I’m out!
What are your ‘Holy Grail’ products, which you cannot live without?
My Lip Maximizer, Dior Nude Air Luminizer and Undercover concealer.
Do you like to experiment or are you more traditional in your choice of makeup products and your looks?
I love to experiment and try new things, but I always end up going back to my signature makeup.
What is the worst mistake you can make when it comes to makeup?
A bad eyeliner wing!
What beauty advice would you give to any woman who wants to look her best?
It’s important for me that women and especially young women understand that your confidence exudes through you. I’ve also learned this year that your smile is your greatest makeup product.
How does it feel to be 21? Has your view of beauty changed?
I feel pretty much the same to be honest! I am still experimenting and enjoying makeup, but I generally keep it simple as much as I can.
How has it been working with Peter Philips?
Peter is a Legend! We work extremely well together, and I love his company. I can’t complain about the fact that he is one of the most incredible makeup artists in the world!
Any tips you have learned from him?
Peter really taught me the importance of building your makeup and blending. Blend ladies, blend!
Which are your favourite looks that he has created for you?
They might be my Diorshow liners look, as they are all so incredible and special. They look like actual pieces of art!
Photographer: Liz Collins
Makeup: Peter Philips
Stylist: Marie Chaix