Dior Holds Party At Studio 12 Dubai For Middle Eastern Launch

Emma Hodgson   |   15-09-2023

Dior held a party at Studio 12 in Dubai this week to celebrate the regional debut of the house’s new L’Or de J’adore fragrance, crafted by Francis Kurkdjian. 

Singer Elyanna performed at the exclusive event, while up-and-coming Saudi DJ Nooriyah also played at the event.

Saudi DJ Nooriyah

Friends of the house, including Yasmine Sabri, Salma Abu Deif, Huda el Mufti and others also attended the launch party.

Francis Kurkdjian joined together with Refik Anadol – a popular digital artist – to use AI at the party to creatively reimagine the fragrance through art for those attending. 

The launch marked the roll-out of the fragrance across the region.