Giorgio Armani Launches New Addition In Its Lip Power Collection

Emma Hodgson   |   06-11-2023

Giorgio Armani has announced the arrival of a new addition to its Lip Power collection.

Called the Lip Power Matte, the new beauty essential is available in up to 17 shades and delivers a luminous matte finish combined with a comfortable, caring sensation. 

Even better – the new product promises long-wear durability and vivid colour for up to 10 hours. 

Discussing the new launch, a spokesperson for Giorgio Armani said: Lip Power Matte’s perfect balance of powder and caring oils results in a matte and intense colour. With a seamless, intuitive application thanks to Lip Power’s signature drop-shaped bullet, the lip colour’s concentration of powder-based ingredients creates its smooth, uniform look and matte result.” 

“Alongside this new striking matte effect, the formula’s olive and jojoba oils bring comfort, glide, and a moisturizing sensation. These lightweight oils then evaporate to “lock” colour onto the lips, achieving Lip Power’s distinctive staying power,” the spokesperson explained.