Givenchy Beauty has partnered with Dubai-based entrepreneur and designer Yasmin Al Mulla to create a limited edition gift packaging for its products.
The project ignites a cultural conversation between the UAE and France, the home of Givenchy, highlighting an Emirati tradition with a French twist.
Al Mulla has created her own designs for the Parisian House’s packaging using silk paper and special product sleeves.
The designer was inspired by some of the brand’s icons including Architectured, Noble, Forged Iron, and Gold Leaves, merged together with a Khaleeji essence to create a premium artwork for the limited edition packaging.
“To celebrate Givenchy’s bold and unconventional creations, this discerning collaboration reflects Eid’s nostalgic, graceful art and joyful emotions translated into an artistic conception. It is influenced by the region’s cultural connection to structure, and sense of community, merged with Givenchy’s iconic pillars, Creativity, Innovation, and Excellence.” Said Yasmin Al Mulla.
The limited-edition packaging can be discovered exclusively at Harvey Nicholas, where Yasmin’s premium designs for special sleeves and silk paper can be found accompanying Givenchy Beauty gifts, creating the perfect premium packaging for every purchase at the store.