Try Makeup Before You Buy with Golden Scent's Augmented Reality Feature

Golden Scent is the first beauty app within the region to launch an augmented reality feature that allows you to see what a certain lip shade of check shimmer might look like on you – without having to go to the store or order it online first.

Beauty app Golden Scent allows you to try makeup before you buy

Founded in 2014, Saudi Arabian beauty app Golden Scent is only growing and expanding across the GCC. And the latest feature on the platform will surely see its popularity soar, too.

Golden Scent has recently announced a new augmented reality feature that allows for users to try before they buy when it comes to beauty – kind of.

Test the latest products and colours with Golden Scent

Titled the ‘Virtual Try-On’, the new platform allows users to select from products available for purchase on the e-commerce app and test the makeup it beforehand to see what the final look would appear like. The feature offers the opportunity to experiment with hundreds of colours and products within seconds. It’s the first in the region to utilise the technology is such a way.

Co-Founder and CEO Malik Al Shehab said on the innovation: “We are thrilled to introduce the Virtual Try-On feature within our Golden Scent app and we are confident that the beauty customer will enjoy, engage and appreciate a more immersive experience.”