Kosas, the TikTok-viral beauty sensation loved by Hailey Bieber, Kim Kardashian, Olivia Wilde, and Kylie Jenner has arrived in the Middle East.
The Californian cult-favourite clean beauty brand is available at stores across UAE, Saudi Arabia, Oman, Qatar, Bahrain, and Kuwait.
Kosas uses super nourishing ingredients at clinically proven active levels to improve your skin – even when it’s bare. Every product is made for sensitive skin, dermatologist-tested and delivers measurable skincare benefits – hydrating, smoothing fine lines and wrinkles, plumping, firming and more.
Sheena Zadeh, the visionary founder of Kosas, originally from Iran, proudly embraces her Middle Eastern heritage, which deeply influences her understanding of beauty and self-expression in the region. She shares, “Launching Kosas in the Middle East feels like a natural step. This region is full of individuals who value strength and self-expression, and I am excited to see how Kosas will become a part of their beauty journey. Our brand is about being comfy in your skin, revealing your true self, and embracing the power of makeup to enhance – not hide – who you are.”
