Louis Vuitton has announced the launch of La Beauté Louis Vuitton, marking the luxury brand’s expansion into the beauty sector.
The new venture, set to debut in Autumn 2025, reflects the House’s longstanding commitment to craftsmanship and creative excellence.
Dame Pat McGrath, DBE, has been appointed as Creative Director, Cosmetics. The globally renowned British makeup artist brings decades of experience to the role, shaping a beauty experience that extends beyond traditional products. McGrath, often regarded as “the most influential makeup artist in the world,” has collaborated with numerous fashion houses, including Louis Vuitton. She launched her own brand, Pat McGrath Labs, in 2015, and in 2021 became the first makeup artist to receive a damehood from Queen Elizabeth II.
Louis Vuitton’s relationship with beauty dates back to its origins in travel. The brand has historically crafted vanity cases for transporting toiletries, perfumes and cosmetics. In the 1920s, Louis Vuitton designed powder compacts, brushes and mirrors, with notable archival pieces including a bespoke kit made in 1925 for soprano Marthe Chenal and a toiletry case created for Polish composer Jan Paderewski. The first Louis Vuitton handbags for women were also designed to carry essentials such as cosmetics.
McGrath expressed her enthusiasm for the new role, stating, “Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity and innovation. The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”
Pietro Beccari, Chairman and CEO of Louis Vuitton, described the new beauty line as a natural evolution for the brand. “La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”
Further details on the product range are yet to be disclosed.
