Fragrance is often a little luxury for one’s self, but this new creation by a Dubai perfumer has taken it to a new level.
The world's most expensive perfume has landed at The Dubai Mall
Ensuring Dubai never falls behind on its mission to be the biggest-tallest-fastest, a perfumer based right here in the UAE has created the most expensive perfume in the world.
Entitled SHUMUKH (which in Arabic translates to ‘deserving the highest’), the luxe bottle was unveiled at The Dubai Mall on March 13, 2019, remaining on display in the mall until the end of the month.
The entire creation, from the scent to the elaborate bottle, aims to pay tribute to ‘The Spirit of Dubai,’ merging together the rich mix of cultures and heritage the emirate embraces. And currently standing at 1.97 metres tall, it’s not easy to miss.
But how much is the world’s most expensive perfume?
Upon launch, the fragrance is valued at Dhs4.752 million – or $1.295 million.
There are seven core elements to the product that has seen its value skyrocket. These are the 3,571 diamonds that total up to 38.55 carats, topaz, pearls, 18 karat gold weighing in at 2479.26 grams and 5892.88 grams of pure silver.
Elsewhere, SHUMUKH’s hand-blown Italian Murano glass bottle can hold an entire three litres of fragrance and is dispensed through a remote-controlled spray mechanism that can be adjusted to suit the wearer’s height.
And what does it actually smell like?
Creating the historical piece took over three years and nearly 500 perfume trials. But what did the local perfumers settle on?
Using only the finest natural ingredients sourced from across the globe, the luxe elixir contains notes of amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli ylang-ylang and frankincense.
So potent are the extracts, that the scent has the power to last up to 12 hours on the skin and 30 days on fabric.
On the innovative creation, Founder and Chairman of Nabeel Perfumes Group of Companies, Master Perfumer and Designer of SHUMUKH, Mr. Asghar Adam Ali, said: “With a history of passion for perfumery that has spanned 47 years and a keen eye for jewellery design, my dream was to bring to life a ‘history in the making’ concept with innovation at its core.”
And added: “My vision was not only to capture Dubai’s persona in one monumental piece of art but to also create a fragrance that embodied the pinnacle of luxury in the world of perfumery. Today, I am very proud of SHUMUKH, an evocatively stunning and bespoke creation which combines the disciplines of art, jewellery design and perfumery and, is concurrently also the holder of the highest number of Guinness World Records in the world of perfume industries.”
See the fragrance on display until March 30, 2019.