Giorgio Armani’s SS24 Collection Is The Vibe Of The Season

Emma Hodgson   |   25-09-2023

Over the past few years, the word “vibe” has started to appear everywhere.

 From US political campaigns (Congressional candidate Suraj Patel recently included the phrase “Change the vibes” in his New York campaign poster.) to Gen Z TikTok vernacular.

This week the 89-year-old king of Italian style, Giorgio Armani chose to use the term – “Vibes” – as the title for his SS24 womenswear show at Milan Fashion Week.

Discussing the choice, the show notes which accompanied the collection explained: “Everything vibrates: colours, sensations and feelings. This season, vibrations become visible. They run across entire surfaces in undulating movements and rippling weaves, they expand the chromatic scale to touch notes of bronze and silver and light up in precious greens and purples, only to arrive at a white that permeates the evenings.” 

The result was an eclectic mix of metallics, and bursts of colour, with many of the looks in the show revealing clear references to the Roaring Twenties. 

Models had their hair styled from the era, and many of the pieces in the collection reflected the shapes from the decade. 

All things considered, Mr. Armani certainly brought the vibes to SS24.