Brunello Cucinelli Offers ‘French Riviera Chic’ With Its SS24 Capsule

Emma Hodgson   |   16-06-2023

King of quiet luxury, Brunello Cucinelli debuted its SS24 collection at Milan Men’s Fashion Week today. 

The house – which includes Jeff Bezos and Mark Zuckerberg amongst its biggest fans – showcased a collection inspired by the French Riviera. 

The inspiration seems rather apt, as Bezos had his yacht docked along France’s south coast mere weeks ago, for the Cannes Film Festival. 

The stunning collection is perfect for the warmer months.

As always, the house champions quality materials, paired with tasteful understated designs in its latest capsule. 

Colourways are ideal for the summer season, with a range of pink, raspberry, turquoise and mauve tones as well as traditional shades such as grey and hazel.