Louis Vuitton reveals the new digital campaign dedicated to the Pre-Fall 2022 collection.
Louis Vuitton has revealed its latest Pre-Fall 22 collection in a new campaign starring Australian actress Samara Weaving. The collection comprises successive chapters, each with a luminous, urban and sporty touch.
Louis Vuitton draws inspiration from tennis attire, using the elegant, refreshing codes to invite creativity into this collection. The clothing mixes piquant notes with striking, dynamic colours that represent being outdoors for a game of tennis. Grass green, sky blue and sienna are this collection’s key colours, with hints of rose pink and sunshine yellow, appearing on Louis Vuitton signature prints, Damier or Monogram.
The collection features the Maison’s emblematic bags, from the ‘Speedy’ and ‘On the Go’ to the ‘Loop’, all created using 100% eco-responsible velvet jacquard in fluorescent shades, paying tribute to the chain and key print motif.
Classic white tennis skirts, white pumps and caps are combined with brown tweed, cotton sweatshirts and a leather jacket, for a collection that is spirited and sophisticated. It is poised between French-style preppy and a new take on uniform codes, this Louis Vuitton tailoring blends discipline and grace.
Shop the collection at Louis Vuitton stores and online.
