Etro Has Your Ski Destination Covered With Its Pop-up Winter Experience

Lindsay Judge   |   17-12-2019

If you’re thinking of heading somewhere cold for the holidays, make it Etro’s new pop-up winter destinations.


In collaboration with Italian multi-brand store Franz Kraler, the brand, known for its Paisley prints, has partnered with the store in ski destinations in Italy to create a festive winter experience for the holiday season.



Dedicated to womenswear, menswear and home collection the Etro Ski Club Cortina will provide Etro’s version of the winter experience as it continues on from the brand’s previous installations in Mykonos and Porto Cervo which offered a contrasting summer experience last July.


The installations will be accompanied by a capsule collection of mountain themed pieces featuring the Etro Ski Club Cortina emblem. The collection of unisex pieces consists of cardigans, crew neck sweaters, scarves, hates and in true Etro style, Paisley bags in shades of red, white and blue.



You’ll have to head over to the ski destinations to get your hands on the capsule, but what better excuses to book a new year’s skiing break in the mountains?


The ETRO x FRANZ KRALER capsule collection will be available starting this weekend exclusively at the FRANZ KRALER boutiques in Corso Italia 76-78, Cortina d’Ampezzo, and Via Dolomiti 46, Dobbiaco.



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