Italian powerhouse Prada has revealed its latest campaign for the new Prada Arqué.
The new piece has an eye-catching modern design and offers a fresh and original interpretation of key elements belonging to the Prada aesthetic.
The distinctive crescent shape is enhanced with sophisticated details and workmanship: the construction pairs two pieces shaped with two wooden forms, while the shoulder strap runs the entire length of the curve, highlighting – along with the contrasting rib – the bag’s geometric precision and balance. The timeless hobo bag design that inspires the model is juxtaposed with precious elements like the soft calf leather body and the Nappa leather lining.
The bag’s versatility is epitomised by its two adjustable and interchangeable handles, allowing the owner to wear it on the shoulder or across the body. Available in three colour options – black, cognac and white – the Prada Arqué is accented by an enamelled metal triangle logo on the front and stylish metal hardware with a gold finish.
