Hedi Slimane presented a coed show for his Celine debut during Paris Fashion Week in September, but now the brand has decided join the menswear schedule from January.
Why the shift? The men’s market is growing at a rapid rate, and with Slimane’s experience it is likely to become one of the main focuses for Celine going forward. Looking back at his first runway for the French brand, the men’s pieces seemed to have a wider appeal – the tailoring in particular – with the designer announcing that suiting will be available across both lines
French conglomerate LVMH Moët Hennessy Louis Vuitton, that own Celine, are clearly keen to establish a strong presence in the men’s market with recently announcing that Givenchy will also join the schedule in the new year. It is also evident through their strategic appointment of new designers at the helm of Louis Vuitton, Dior and Berluti in the last year.
There are still plenty of brands choosing the coed formula including Stella McCartney, Balenciaga, Maison Margiela and Sonia Rykiel as a way to show a cohesive voice of the house, but is it time to divide and conquer? We’ll know after January.