Chloé has released its Spring-Summer 2025 eyewear campaign, showcasing a collection shaped by a sense of freedom, instinct, and optimism.
The designs reflect the house’s established codes while presenting a fresh interpretation of summer through light materials, joyful tones, and an artisanal aesthetic.
The collection includes the “Aly,” which was the first eyewear design by Creative Director Chemena Kamali in FW24. For the new season, the style features luminous metal frames, contrasting materials, and distinctive triple gradient lenses..
The designs reflect the house’s established codes while presenting a fresh interpretation of summer through light materials, joyful tones, and an artisanal aesthetic.
Three key styles in the collection:
CHO278S is a rectangular sunglass frame crafted entirely from metal. It features a double bridge design, a laser-engraved Chloé logo on the left lens, and drop-shaped openings at the temple tips, a signature of the brand.
CHO286S offers an oversized square silhouette with an acetate front and metal temples. This model is also equipped with triple gradient lenses and the engraved Chloé logo on the left lens.
CH02870 is an optical frame with an oversized square shape. It is marked by transparent shades and includes a decorative metal detail linking the end pieces to the temples.
Each piece in the collection aims to capture the spirit of summer through expressive form and materiality. The combination of acetate and metal, along with gradient lens finishes, underscores the focus on craftsmanship and refined detailing.
