MCM has its sights on Mars with its latest campaign.
The house has announced its latest collection called “From München To Mars”, which epitomizes the house’s spirit of innovation.
MCM Chairperson Sung-Joo Kim explains: “Our motto From München to Mars is about pushing beyond limits. Our mission is to serve the needs of digital nomads. We`re committed to testing boundaries and leveraging new technology to explore new horizons. AI plays a significant role in this campaign, not only by taking a leap in innovation but also by taking the path towards a more sustainable future.”
Legendary actor Matt Dillon, up-and-coming actress Zelda Adams, and model Steph Shiu joined forces with MCM for the campaign.
For the launch, Adams took the stage at the press conference alongside an astronaut to discuss the mission.
In this social-first campaign, followers can track the Mars expedition online via QR codes that link to the expedition hub. There, they’ll find the latest updates on the MCM Mission to Mars, detailed information on the Diamant 3D in all its sizes and materials, the complete ready-to-wear collection, iconic Cognac Visetos pieces like the Stark Backpack, the AW24 Eyewear collection from Marcolin, and all other MCM AW24 fashion and accessories.
