Prada’s Newest icon Combines Modernity With The Brand’s Classic DNA

Lindsay Judge   |   17-10-2024

Pradas new Aimée bag combines a modern shape with quality materials and a soft, understated appearance.

Inscribed within the codes of essential geometry, the Aimée features a modern silhouette thats unstructured and malleable, it exudes personality and style, yet it is pragmatic and versatile. A perfect day bag for all your needs, Aimée is set to become this seasons must-have companion. 

The trapezoid shape with its slouchy half-moon form relates to the genealogy of iconic Prada hobo bags: the Re-Edition created in 2005, the Cleo launched in 2000. Its soft and capacious envelope-bottom construction requires the considerable skills of Prada artisans to be crafted. The rich softness of the Soft Grain leather, high-end and tactile, as well as the lining entirely made in contrasting nappa, give Aimée a luxurious feel — but its character is practical and pleasant, adapting with ease to the creativity of individual looks.

Each bag is finished with golden hardware, adding a dash of luminosity. The bags strap can be extended so it can be worn either on the shoulder or across the body. The Prada Aimée bag is offered in a range of neutral tones and a variety of sizes. 

Available in selected Prada stores and at Prada.com.  

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