Big Swimwear Print Trends To Try Now

Natalie Hanson   |   28-06-2017

Your swimwear wardrobe is a great chance to experiment with bright prints and colours that might not ever make it into your everyday attire; which is what makes it so fun! But which prints are hot this season? Read on for the biggest print trends so far this summer season and get ready to inject some life into your beachwear!


Florals have taken on a fresh look this season, from the garden party florals at Tory Burch to the Sicilian vases of flowers at Dolce & Gabbana. There is also lots of influence from hibiscus and tropical realms and even blending florals with paisleys. Whichever you choose, make sure your florals this season are bold and different!

Clockwise from top left: Anjuna, Eberjey, Mara Hoffman, Dolce & Gabbana, Tory Burch, Matthew Williamson.

Rainbow Colours

If you can’t decide which colour to wear, why not wear them all?! Lots of prints this season are embracing all the colours of the rainbow with their fun multi-coloured designs.

Clockwise from top left: Emma Pake, Mara Hoffman, Moschino, Missoni Mare, Stella McCartney, Sian.

Placement Prints

Lots of swimwear this season is using print to depict whole beach scenes as well as some of our favourite fruits of summer like the pineapple! These prints are fun and feisty. Also, there are some beautiful placement embroideries around, with intricate floral designs creating truly special pieces.

Clockwise from top left: Agent Provocateur, Norma Kamali, Onia, Dolce & Gabbana, Stella McCartney, Moschino.

Really Wild

Animal print is a staple that always comes up in some form each season. This summer think bright bold colours, snakes, leopards and even animal motifs to make a wild statement.

Clockwise from top left: L’Agent by Agent Provocateur, Brigitte, Camilla, Tory Burch, Stella McCartney, DSquared.