Givenchy is honouring the 100th anniversary of the Walt Disney Company with an exclusive capsule collection.
Starring Oswald the Lucky Rabbit the collection is also designed in celebration of the upcoming Lunar New Year, the year of the rabbit.
This iconic Disney character was first created by Walt Disney and his studio artists and known as the clever and fun-loving precursor to Mickey Mouse, Oswald is a first in the history of character animation. Earlier this month, Walt Disney Animation Studios debuted an all-new Oswald short for the first time in nearly 95 years.
Working on this collection Givenchy Creative Director Matthew M. Williams took inspiration from locations around the globe including New York, Paris, Los Angeles, Shanghai, Tokyo and beyond. As a result, the collection fuses Oswald’s mischievous, high-energy spirit with his own directional aesthetic for Givenchy.
The collection features essential pieces from women including a blue varsity jacket with white sleeves with Givenchy and Paris lettering that accentuate placements showing Oswald the Lucky Rabbit offering a flower to his sweetheart, Ortensia.
On a bright red oversized shirt and sporty short ensemble, Oswald appears jauntily astride a horse, singing all the way, in white framed by bandana-style prints. On must-have denims, the two characters return, this time in graffiti-style treatments, as multi-coloured motifs on a jean jacket with Givenchy lettering and an emblematic 4G logo, and on jeans also decorated with musical quarter and eighth notes.
T-shirts in pink, white, black, or red and black tie-dye convey messages of love and the magic of visiting Paris, while hoodies, tanks and track pants incorporate the 4G emblem stylized into a heart and the Magic Kingdom in dropout white.
For men, a red varsity jacket sees Oswald riding a bronco to Los Angeles, while a blue button-down shirt frames the character amid bandana-style motifs. Statement denims show Oswald in his feistiest, scrappiest mode, accentuated by a lucky horseshoe in red.
T-shirts with Givenchy lettering feature keywords and places, like “Lucky” — with Oswald tearing along on a motorcycle— and “New York City.” Sweatshirts and track ensembles, too, show him spoiling for a fight with muscles flexed or paws on hips when he’s not fronting a “Walt Disney Studios” (Shanghai) logo ready to take on the world.
A wide range of good-humoured, collectable accessories ranges from Disney x Givenchy tennis shoes, totes, and small cross-body bags to card carriers, phone cases, earbud cases, and caps.
The campaign and Oswald’s world tour will come to life in a mixed reality short produced in collaboration with both Walt Disney Animation Studios and art director and photographer Julian Klincewicz.
Fans can join the celebration through a digital journey on Snapchat with the Oswald World Painter AR lens, which allows users to colour the sky with paint, stencils, and passport stamps highlighting the 5 cities of Oswald’s Givenchy tour, beginning December 15th, 2022.
The lens will drive users to the Givenchy site to discover more about this capsule collection, shoppable online worldwide beginning December 30th.
The Disney x Givenchy capsule collection will be available starting December 16th in China, Singapore and Tokyo Ikebukuro pop-up as well as the Miami Aventura pop-up on December 19th and will be available globally on December 30th in stores and on givenchy.com.
