Milan Men’s Fashion Week coincided with another Very Important Date on the fashion calendar this year – the 70th birthday of the much-loved Gucci Horsebit Loafer.
To celebrate, the Italian fashion house unveiled an immersive exhibition called “Gucci Horsebeat Society.”
Installations by ten international artists, designers and creatives were featured in the exhibit, which also provided the framework for the presentation of the Gucci men’s SS24 collection.
The event was hosted at the Spazio Maiocchi art gallery, with a private cocktail hosted on Friday night, followed by the space being open to the public over the weekend.
Alessio Ascari, the Milan-based creative director and curator of Spazio Maiocchi, crafted the exhibition which explored the iconic Gucci footwear through different artistic mediums including art, audio and fashion. There was also a live performance by the Spanish artist and choreographer Candela Capitán, and a program of DJ sets by the legendary Parisian electronic music label Ed Banger.
The Gucci Horsebit loafer was first conceived by Aldo Gucci in 1953, with the metal clamp horse bridal design becoming a universal emblem for Gucci.
