The British seven-time champion F1 driver Lewis Hamilton has almost become as well known for his fashion prowess off the track as his driving success on it over the years.
It perhaps comes as no surprise then, that Hamilton was tapped by Dior to design the house’s latest Men’s Lifestyle Capsule.
Discussing the synergy between Hamilton and Dior, Kim Jones, the creative director of menswear at the house said: “We share a love of nature, a desire to celebrate Africa and an interest in the artisanal processes and techniques that unite craftspeople in Africa with the savoir-faire of the Dior ateliers. Added to that, this collection also reflects Lewis’ sporting side, his virtuosity and our functionality. All in all, the way things came together happened very organically – and enjoyably!”
The F1 race track is not the only adrenaline-inducing sport that Hamilton is passionate about, he also skydives, surfs and is currently learning to pilot a helicopter. For many years the sporting champion has also taken to the slopes each winter, as he is a passionate snowboarder, which helped to inspire the latest ski and snowboarding theme which runs throughout the capsule
Sustainability is another core component of the new collection. Hamilton has famously followed a plant-based diet for many years and asked that no animal leather was used in the creation of the collection.
Discussing the partnership, Hamilton said: “Working with Kim and the talented team at Dior has been a dream, and I was honoured when Kim asked if I’d like to do this with him. Our values and ideas are aligned, making it easy to bring to life a creative collection infused with our shared experiences. Focusing on conscious choices and pushing boundaries with each piece, while merging inspiration from my roots in Africa – drawing from their fabrics and belief in natural materials, as well as vibrant colours and powerful energy – has been so inspiring. I hope people everywhere feel good in these garments we designed so carefully.”
The new capsule is due to arrive in Dior boutiques and online on the 17th of October 2024.
