FW18: SemSem

Diana Bell-Heather   |   20 - 06 - 2018

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SemSem brand, envisioned by Founder and Creative Director Abeer Al Othaiba, is known for twits on classic silhouettes, modern elegance and standout details along with a bold colour palette. This season, the pieces are inspired by the glamorous fragrance campaigns of the late ‘80s and early ’90s.


SemSem’s Design Director, Albino Riganello, further looked to Marlene Dietrich in her 1930 film, ‘Morroco’, whose most iconic look was a top hat, and tuxedo with a white bow tie—defying social norms and revolutionizing women’s fashion of that era.


Styled on the Tunisian model Kenza Fourati, the contrast of androgynous silhouettes and luxe sportswear are at the core of the collection. Deconstructed blazers and modern tailoring which have become the DNA of SemSem are reinterpreted for fall with snaps, utilitarian grosgrain ribbons and unexpected leather details. The men’s classic shirt—a brand staple—is reimagined this season with a simple button down that can be worn in multiple ways, including a dress.


Click through the gallery above to see more from the brand.


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