Why walk the runway, when you can rise up through it? Kim Jones certainly brought the theatrics with his Dior SS24 menswear show in Paris today.
Models rose up through the floor of the runway at the start of the show, to face a FROW filled with A-listers including Demi Moore, Offset and model Winnie Harlow to name a few.
Although the entrance may have surprised the audience, the capsule (which was Kim Jones 5th year for Dior Men) showed the confidence of an artistic director in his stride.
Dior has never been a label which jumps on the hype-trend bandwagon, and in a fashion week which has seemed determined to redefine masculine silhouettes, Jones doubled down on classic cuts and shapes.
Of course, there was Dior’s spectacular tweed, which was reimagined across overcoats, co-ords, and more traditionally – the classic suit.
Largely, colours were kept neutral; a label-friendly palette of beige, brown and grey, with the occasional wild card of neon colour and bejewelled pieces.
Perhaps one of the most exciting parts was the headwear in the new capsule. These looked like a cross between an army garrison cap and a wool hat, and appeared in a shocking burst of colours.
Overall, the collection showed a designer in his element, who knows his product, as well as when to take risks, and still knows how to make an entrance he knows his audience will adior.
