As September approaches, the fashion world prepares itself for another season of runways shows and eye-catching street style as the biggest labels take to New York, London, Paris and Milan. But for 2019, London Fashion Week is changing things up.
London Fashion Week is set to begin on September 13th, calling in industry experts from around the world to the English capital.
But for the first time at the iconic event, members of the public will be able to attend certain runway shows.
The British Fashion Council announced that two labels, House Of Holland and Self-Portrait, will be allowing members of the public to attend their shows. To make fashion more accessible to the wider public, each season and different designers will be created public-facing shows that will be ticketed.
Across the five days from September 13th to 17th, members of the public will be invited to a series of immersive events at the official London Fashion Week Hub, from installations to panels and of course, catwalk shows.
The regular fashion week goers who work within the trade will meanwhile be invited to attend the usual schedule of events.
Self Portrait and House of Holland will be the first designers to try out the new initiative. The former is a contemporary womenswear brand that first hit the scenes in 2013, and has become a celeb favourite. None other than Kate Middleton, Meghan Markle, Beyonce and Reese Witherspoon have been spotted in clothing from label created by founder Han Chong.
House of Holland meanwhile is led up by Henry Holland, and 11 years into its establish is known for its vibrant and sometimes flamboyant style.