The Louis Vuitton Fall-Winter 2025 Men’s Pre-Collection Campaign is inspired by the golden age of travel.
Designed by Men’s Creative Director Pharrell Williams, the campaign charts a course from Paris to Miami.
Presented through a campaign photographed by Rosie Marks and filmed by Gregoire Dyer, the collection captures a wardrobe tailored to the journey, the destination, and everything in between.
The collection adopts a two-part structure reflecting the dandy’s voyage. The “transit wardrobe” embraces formal tailoring and classic sportswear, inspired by the cruise liner dress codes of the early twentieth century.
The pieces, rendered in sunset hues and seaborne plush textures, include navy-inspired garments such as collarless sailing jackets, striped knitwear, and tailored three-piece suits.
Contemporary materials reinterpret classic motifs, with moiré patterns expressed through jacquard and denim, while the Monogram Regatta print, featuring tiny boats, acts as a seasonal emblem across nylon and chambray designs.
The “arrival wardrobe” transitions to Miami’s coastal atmosphere, with pastel-toned daywear and poolside loungewear. Garments such as French terry towelling coats, bowling sets in silk, and pyjama suits in khaki and magenta are decorated with Monogram Glow motifs.
Resort references continue in raffia-detailed jackets and striped silk-viscose over-shirts, reflecting Miami’s vibrant palette and casual spirit.
Leather goods complement the wardrobe, incorporating naval and hotel design elements. The Monogram Heritage line is reimagined in off-white and light blue canvas with hotel key charms, while the Damier Denim 3D pattern appears across classic and new bags, including the Montsouris Cargo Backpack and the Nevereverfull.
Notable designs include a handwoven wicker Keepall, a dolphin-shaped bag, and accessories such as a champagne cooler crafted in white crockery.
Footwear explores transatlantic style and beach elements. Highlights include raffia-trimmed loafers, pink and light blue suede football boots, and the LV Traveller slipper, inspired by hotel amenities. Accessories feature sailor-themed jewellery, terry towel socks, and nautical-inspired sunglasses under the LV Super Vision and LV Slide Square lines.
Pharrell Williams’ latest menswear collection for Louis Vuitton showcases a cross-continental evolution of traditional dress codes through a contemporary, elevated lens, affirming the LVERS philosophy that unites the House’s global community from Paris to Miami.
