This holiday season, Louis Vuitton invites aficionados of fine craftsmanship and timeless travel traditions into a world of enchantment with its latest holiday campaign, Carousel Adventure.
Set in a magical, snowy realm, the campaign captures the imagination with a grand carousel that whisks its passengers across dreamy landscapes, each designed to evoke a spirit of joy, adventure, and the festive season.
The Louis Vuitton carousel—draped in winter elegance and adorned with masterfully detailed animal figures—takes its riders on a transcendent journey through cloudscapes, icy mountain peaks, calm seas, and luminous cityscapes. Each scene is an homage to destinations that hold significance for the House, and the campaign’s climax takes place against a spectacular firework display over Paris’s iconic Place Vendôme. It’s a tribute to Louis Vuitton’s storied legacy of travel, exploration, and bringing loved ones together.
As part of this enchanting holiday display, Louis Vuitton showcases a selection of its most coveted pieces. Shoppers and admirers will find luxurious offerings across the spectrum: from elegant ready-to-wear to signature leather goods, fine jewellery, and hard-sided travel pieces—all carefully curated for the sophisticated gift-giver.
But the magic doesn’t end with the campaign. Louis Vuitton is bringing the carousel experience to life with immersive installations in select cities worldwide. Beginning this month, exclusive physical carousels will appear at Wynn Palace in Macau, Qiantan Taikoo Li in Shanghai, Hangzhou Tower Shopping City, Yokohama Museum of Art in Japan, and, naturally, Place Vendôme in Paris. These installations, along with Louis Vuitton’s festive storefronts, are sure to become landmarks of holiday cheer in each location.
Adding a digital dimension, Louis Vuitton fans can enjoy an Instagram AR filter that lets users step into the whimsical holiday world from anywhere. The House will also release an e-card service on LouisVuitton.com, letting visitors share holiday greetings inspired by the campaign’s festive spirit.
From the dazzling Parisian skyline to cities across the globe, Louis Vuitton’s Carousel Adventure encapsulates the brand’s legacy of craftsmanship and innovation, honoring over 170 years of fine artistry and the joy of togetherness this holiday season. For those who cherish timeless luxury, Louis Vuitton’s holiday offerings are poised to make this season truly unforgettable.
