Luxury German fashion house MCM has launched its first-ever Ramadan capsule, in collaboration with modest fashion expert Hanan Houachmi.
The collection signifies a contemporary approach to modest dressing, presenting a thoughtful offering for Ramadan and integrating the DNA of MCM, with a campaign featuring Leena Al Ghouti.
Beautifully shot by photographer Francesco Scotti and Videographer Klaudia Adamski, Al Ghouti embodies the maverick spirit MCM is famous for. The campaign captures her unconventional spirit: conveying confidence, boldness, and individuality.
Overall, the Ramadan capsule collection takes a modest approach featuring chic silhouettes and experiments with cuts and styles that make a distinctive statement. The lightweight fabrics radiate luxury and offer a sense of comfort, ensuring a graceful drape in every piece and are easily styled with the Spring/Summer 2024 collection.
Designed with the House’s signature Laurel & Diamond codes, the new capsule also includes a gold sand beige-coloured Lauretos pattern trench shirt dress that can be styled with a signature diamond buckle belt, a pyjama trouser set, and a dark grey Lauretos day dress with a Chambray blue point inside the hood. The look can be completed by styling with gold sand beige, a Lauretos silk scarf printed on both sides in Chambray blue, and the jewel of the Himmel collection, a special shoulder bag in Italian satin and natural Nappa adorned with a myriad of Swarovski crystals. The elegant silhouette is further enriched by the brilliance of the signature Laurel logo closure.
Discussing the collaboration, Houachmi said, “I am grateful for the trust extended by the entire MCM team, especially as a modest Arab woman contributing to discussions on Ramadan Collection developments.”
The collection is available now in select boutiques and online on OUNASS.com
