Presented at Palazzo Orsini, the heart of Giorgio Armani’s Milanese atelier, the Spring/Summer 2021 Armani Privé collection tells the story of Giorgio Armani’s journey.
The show took place behind closed doors without an audience but the show was able to be viewed by millions around the world. Giorgio Armani said: ‘Couture is rooted in fashion history. It represents the pinnacle of creativity and sartorial skill, but is a world available only to very few. Today, through the democracy of the Internet, we are able to offer a front row seat to everyone.’
Giorgio Armani has never been one to follow trends. His belief that fashion should be timeless rather than constantly adapting to new trends has been at the heart of his company since the beginning.
The Spring/Summer 2021 Armani Privé collection was presented from Palazzo Orsini in Milan where Armani’s clothes are conceived and take shape. While classically beautiful, these pieces have a modern edge and a touch of excitement with micro-crystals, sequins and embellishment details, offer a sparkling glow over everything.
Making a balanced use of fluidity and proportions, opposites alternate and merge. Jackets are designed to skim the body, and delicately embroidered slip dresses feature alongside sensual flowing satin tunics and voluminous dresses covered with crystals.
Pinstripe fabrics with a masculine texture and lamé with grey-gold highlights, satin and organza, tulle and washed silk, defined by flounces and touches of midnight blue velvet: an unexpected autumnal glow on summer lightness.
A colour palette that begins with classic neutrals evolves into a pastel rainbow with a touch of cobalt blue and rich red. Magenta pink and aqua green are also key hues, while soft pastel tones are easy on the eye.
When it comes to details there are two elements that catch the eye. The first is the glow of micro-crystals and sequins that shine over everything, and the second is the use of the floral motif which is embroidered on dresses and crafted from luxurious fabrics and Floral embroidery on tulle delicately blurs the colours. Everything is light and joyful.
