Ralph Lauren’s Pink Pony Initiative Marks 22 Years in the Fight Against Cancer

This October Ralph Lauren reinforces its 22-year support of the fight against cancer with the Pink Pony Initiative.

The company’s global initiative is dedicated to cancer care and prevention, and supports programs for research, screenings, early diagnosis, treatment, education and patient navigation.

This year’s campaign builds upon the Company’s continued commitment to raising awareness and funds around the cause, with donations raised from the annual Pink Pony product collections benefitting the Pink Pony Fund of The Ralph Lauren Corporate Foundation, as well as an international network of cancer charities.

It does this with a capsule collection of pieces of which the company will donate all or part of the proceeds to the Pink Pony Fund or to a network of international cancer charities. Within the UAE, proceeds benefit Pink Caravan (Registered Charity No. 146) and within Saudi, proceeds benefit Zahra Association (Registered Charity No. 366).

The company will donate 100% of the purchase price from the sale of the new Pink Pony Oxford Shirt and Pink Pony Fleece Hoodie and 25% of the purchase price from the sale of the new Pink Pony Cashmere Hoodie, as well as select Polo classics in a pink colourway.

In addition, throughout the month of October, the Company will feature a series of in-store activations to raise awareness and funds for Pink Pony around the world. The Company will release a special edition of the “Coffee at Ralph’s” video series highlighting a powerful conversation between Maria Tucker, a cancer survivor who received treatment at the MSK Ralph Lauren Center, and Jasmine Gibson, one of the nurses that guided her during the process. Together, they reflect on the relationship between patient and caregiver and the difference that can be made through an early diagnosis, sharing the bond built over the course of their journey together.