Milan Fashion Week: Prada FW18

Dana Mortada   |   22-02-2018














For FW18 Miuccia Prada has returned to the brand’s past archives and reproduced authentic materials into very irresistible garments and accessories.


Showed at the newly-opened tower at Fondazione Prada, Prada takes us into outer space with futuristic accents and cyber funk theme inspired by Japanese anime. The first looks out were in solid colours, including padded synthetic jackets, long boxy coats, and oversized vests. Similarly to her recent FW18 Menswear show, models also wore Prada logo-ed ID tags and a cutout head shots clipped to their clothes. A message of what keeps a balance between control versus freedom.


The all neon collection featured an overall vibe that was very Prada with a fun identity. Mrs. Prada presented classical post-nuclear tailoring details including intricate fringing, fluro nylons, tulle bows, plastic tassels, fisherman boots and all things avant-garde.


Vividly fluorescent and electric, this collection painted Miuccia point of view on the future of modern women’s sense of fashion, which is looking positively bright especially for the coming somber season.



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