Milan Fashion Week SS18: Max Mara

Dana Mortada   |   21-09-2017

Max Mara’s Ian Griffiths escapes back to the city. 


A post shared by Max Mara (@maxmara) on Sep 21, 2017 at 1:12am PDT


Last year was all about athleisure, and today Max Mara decides to reemphasize the values of the brand by going back to the late 1950s. Creative Director Ian Griffiths explains his collection backstage “Max Mara was always about the city and about living in the city, the idea of the collection is about the hard-working and ambitious Max Mara woman, who really wants to succeed; but when the sun comes out, she is someone who likes to mix business with pleasure.”

The Max Mara runway carried out black and camel colours, and what seems to be inspiring this season the most are the more natural and indigenous wildflowers in tones of lilac and mauve; what Griffiths defines as “sophisticated colours” which sends the right message of this fresh urban collection, perfectly suitable for working women with a modern taste.

From lavender suits to floral prints, this streetsmart collection fully embraced everything about Spring, while featuring a streamlined jumpsuit in mauve organza, a crisp linen trenchcoat; we also saw understated mannish coats and denim jackets to pair with boy-cut pants. Some looks were completed with soft oversized bags and sleek clutches decorated with ditsy floral prints of the collection.