Ralph Lauren unveils its new holiday campaign celebrating family, togetherness and unity.
The brand will also be introducing Innovative digital experiences will reinvent the shopping experience and create new ways to experience the world of Ralph Lauren.
It is launching a first-to-market program in partnership with Snapchat, that will enable users to scan the iconic Polo Pony logo from embroidery and fabric to unlock a series of augmented reality experiences. This industry-first technology will allow users to scan any Polo Pony logo wherever it appears and in any medium – printed materials, shopping bags, digital executions, advertisements – and from apparel for the first time ever. Timed to align with the upcoming shopping season, this innovative technology and accompanying holiday-inspired AR experience offers users the opportunity to discover the rich world of Ralph Lauren. On an ongoing basis, the AR experience will routinely refresh with new themes and creative executions.
The holiday campaign stars a diverse selection of characters including families and friends. The cast includes Saudi-born and London based entrepreneurs and sisters Thana, Sakhaa and Duaa Abdul. The sisters are grounded by their deeply-shared bond: “I’ve learned that nothing in the world matters before my mother and my sisters. They’re always there. That’s just a bond that I will forever appreciate,” Thana says.
Also included is London-based model Nora Attal and her family, who expressed how grateful they were to be together during these uncertain times. “For me, family is the ultimate gift” Nora says.
Other profiles who appear in the campaign include the Parisian dance collective ‘La Marche Bleue’; professional rugby player Maro Itoje and family; and Paris-based Ralph Lauren employee Kevis Manzi and his family.
The pieces worn by the cast also make for the perfect Holiday Gift. An array of signature Ralph Lauren icons for the whole family will be offered this season, including classic Polo Shirts, luxurious cable-knit cashmere sweaters, and timeless Polo Bear items.