Ralph Lauren’s most recent Purple Label SS24 menswear collection, showcased as part of Men’s Fashion Week in Milan, put European craftsmanship as its central focus.
According to the house, the collection was inspired by the “romance of a sun-soaked holiday spent along the Amalfi Coast, where the timeless glamour of windswept views and centuries-old villas offers an idyllic backdrop.”
Quiet luxury was a key theme here too: heritage fabrics, linen, and silk blends were all at the core of this collection.
A mix of sleek eveningwear silhouettes, loose linen shirts and drawstring pants all gave way to some of the bolder pieces in the collection) think bright colours and floral patterns, particularly through the label’s swimwear).
Discussing the new collection, the legendary designer Ralph Lauren said: “Summer inspires a way of dressing that has a certain kind of ease and effortlessness, a laid-back sophistication defined by the warmth of the sun and the romance of summer nights. My Spring/Summer 2024 collections for Purple Label reflect that spirit with a subtle glamour that is cool and charming, defining a personal style that is enduring all year round.”