The Key Riviera Style Trends To Watch Out For This Summer

Lindsay Judge   |   04-06-2024

As we approach the summer months, we reveal the capsule collections and accessories to discover this season.

Givenchy Plage collection

Givenchy has created a capsule collection for men and women building on Hubert de Givenchy’s beachwear legacy with bold, breezy and sensual silhouettes that embody Riviera style. The collection was designed with of Le Clos Fiorentina, Hubert de Givenchy’s summer estate in Saint-Jean-Cap-Ferrat in mind, with summery reinventions of the housess signature pieces. The beach capsule features light linens, a print inspired by Huberts lemon grove and nautical or Provençal stripes across modern cuts and statement accessories. For women, the collection features crop tops, tanks, breezy button-downs and terry cover-ups, mixed with a flirty skirt and pyjama pants in linen. The Voyou bag and G-Tote are presented in new raffia editions. 

The mens collection also centres around linen and prints, including light linen trousers and shirts, paired with separates in a matching lemon print. Japanese Seersucker, and striped organic silk are presented in summery hues of sunbaked red, cool navy, sandy beige or ecru. An exclusive graphic design called “Le Clos 52” – an Italianate nod to Givenchy’s estate and the year he opened his couture house – features on a t-shirt that pairs easily with leisurewear staples that move seamlessly from the vibrancy of urban living to the serenity of a coastal lifestyle. 

The collection is available from May 3 in Givenchy stores and online at

Louis Vuitton Nautical Capsule

Louis Vuitton once again honours its connections with the world of travel with a new nautical capsule collection for summer 2024. With a feminine yet elegant approach to summer dressing the collection features relaxed tailoring, casual-chic seaside ensembles with a sailing twist and marine-themed bags. The looks are decorated by black, white and navy stripes across T-shirt dresses, shirts and knitwear. A double-breasted blazer worn with shorts or a bustier paired with trousers conveys a certain polish suited to both city and coastal dressing. 

In leather goods, red leather becomes a vibrant accent, whether as the compact Coussin BB or the spacious Noé BB bucket style. The GO-14 bag, the new iconic bag that reinterprets the malletage technique originally used on the inside of trunks, also exists in red or else in navy with mignons, small knots in white embroidery that punctuate the padded leather surface. 

New silks explore nautical motifs in the spirit of Louis Vuitton. As an iconic 90 square or the BB bandeau, the LV Cordage design conjures the high seas while integrating the Monogram. Light with a distinctive look, the Sailor Bandana features both the Monogram and Damier in four lively, complementary hues. 

Loewe Paulas Ibiza

The 2024 edition of Loewes Paulas Ibiza capsule collection once again brings the fun and carefree spirit of the Mediterranean island of Ibiza, inspired by the iconic 1970s Paulas boutique that became synonymous with island life. The collection features bright and vibrant pieces that will be perfect wardrobe additions for the summer months. 

For women, there is a sense of fluid femininity and spontaneity with a graphic edge. Some of the brands archival prints are now presented on dresses and shirts, while cropped tops are mismatched with asymmetrically hemmed ruffle miniskirts. Prints carry over on loose mens shirts and bottoms, but it is stripes on oversized tops and baggy, west-coast style shorts that take centre stage in menswear. The collection features the dizzying, hyper-coloured prints of artist Douglas Abraham, whose abstract dice, teddy bear and planet motifs are applied to T-shirts, shorts, sweatshirts and swimwear. 

In accessories a new woven raffia version of the iconic Puzzle and Puzzle Fold tote, as well as the Font tote and Iraca Basket in new colours. Leather accessories embellished with tropical fruits, mixed raffia and leather pouches inspired by animals, wallets, and charms. For adding a personalised touch to bags, the collection also includes a wide selection of colourful animal pins. 

Fendi Summer Collection

Fendis summer collection drop for men features an array of denim fabrics with the use of a renewed FF printed fringed pattern on linen or cotton. Both Pequin and denim are featured alongside seasonal prints: FENDI Labyrinth, which emphasises the bi-colour, graphic liveliness of the collection. A picturesque graphic is inspired by the warm colour palette of the Roman sunset.

Sportif stretch cycling, swimwear and activewear styles complete the range with the animations of the collection, crossing between the casual and formal, joyfully expressing Roman insouciance.

Accessories by Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, reflect an appeal to different wearers as well as encompass the overall narrative of the collection. 

Emporio Armani Icon Collection

The Emporio Armani  Icon collection features a selection of garments that creatively reaffirms signature Emporio Armani codes in keeping with the rhythms of time. Jackets, shirts, blouses and blazers matched with soft trousers or Bermuda shorts, and loose dresses, all brought up to date in volume and materials such as linen, cotton silk blend, or denim-look cotton. 

The colour palette is equally iconic: an amalgam of sandy neutrals, light blues and intense blues. The Icon collection is available from selected Emporio Armani stores worldwide and online at